Landing Page Redesign
Project Overview
The USDA website plays a crucial role in providing information, services and resources to farmers and ranchers, consumers, and the other stockholders. However, the existing UI may have limitations and usability issues that hinders its effectiveness. This projects aims to address those issues by:
.Improving users experience.
.Enhance accessibility.
.Streamline information architecture
.Enhance search functionality
.promotes mobile responsiveness
DEBORAH
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Problem: The website's UI is outdated and not user-friendly, accessibility features are lacking, the information architecture is convoluted, search functionality is inadequate, and mobile responsiveness is subpar.
Solution
Restructure the website's information architecture to facilitate easy access to relevant information.
Improve the search functionality to deliver accurate and relevant results.
Optimise the website to be fully responsive and mobile-friendly.
Impact:
Improved User Experience.
Enhanced Accessibility.
Improved Search Experience
Mobile-Friendly Experience:
To this
From this
Site Mapping
Browse
Help
Policy
About
Home
0.02. AKUSDA
0.04. Contact Us
Our agency
Priority
Reserach
Career
Contact Us
Media
3.1 Animal
4.1 Farm Bill
5.1
6.1
3.2 Biotechnology
4.2 Future work
5.2
3.3 Farming
4.3 Staff office
5.3
6.3
2.4 New Prospects
3.4 Organic
4.4 Employees Service
5.4
6.4
3.5 Data
4.5
5.5
6.5
Universal Search Engine
1.1 Service (AMS)
1.2 Service (ARS)
1.3 service (APHIS
1.4. Service (ERS)
1.5. Agency (FSA)
2.1. Climate
solutions
2.2. Food and Nutrition Security
2.3 New Market
2.5
6.2
0.00
0.01. Glossary
0.03. Recalls
Primary Navigation
Secondary Navigation
Tertiary Navigation
User Path Statement
Sara visits the website to access information and resources related to the sustainable agriculture. Sara seeks for information on initiatives such as conservative stewardship program or the environment quality incentive program, she also accesses resources on the website that will provide guidance on the best practices for sustainable farming which provide information on the benefit of healthy soil, soil management practices, and soil testing. Sara is also interested in the USDA funding and grant opportunities for the sustainable agricultural practices
Heuristic Evaluation Checklist
Affinity Diagram
Empathy Map
Feature Prioritization Matrix
Wireframe
Prototyped
Final thoughts and conclusion
With the changing dynamics of the website, it was limiting to design the landing page to cover the divers need
of the users.One of the major challenges of designing an intuitive landing page was creating a means where
users can comfortably find and complete all their action in time without struggle, for this a universal search
engine was created to take users directly to whatthey might be looking for on the website.Future consideration
in making changs will solely depend of the diversity of the users that still use the website. Constant
research and iteretion can be done to remain up to date with users needs.
Deborah Omoniori All Rights Reserved